Savanna Digital Lab

Analytics & Tracking

GA4, Search Console, Tag Manager, and conversion tracking—clean measurement you can trust so you can scale with confidence.

Reliable data. Better decisions. Higher ROI.

Most marketing underperforms because tracking is broken or unclear. We fix your measurement foundation so you know exactly what’s working, what’s wasting budget, and where to optimise next.

GA4 setup & cleanup (events, conversions, filters)
Google Tag Manager (structured tags, triggers, variables)
Search Console setup + SEO performance reporting
Meta / Google Ads conversion tracking (server-side options if needed)
UTM standards + campaign tracking so reports match reality
Dashboards & reporting (Looker Studio / simple KPI reporting)

For startups

We set up lean but correct tracking from day one—so you can validate channels fast and avoid decisions based on misleading data.

Conversion tracking + lead forms
UTM + attribution basics
Simple KPI dashboard for weekly decisions
01 — Audit

Check what’s installed, what’s missing, and where data is leaking or duplicated.

02 — Implement

Fix GA4 + GTM, define conversions, align UTMs, and connect ad platforms correctly.

03 — Optimise

Build reporting, monitor performance, and iterate based on clean, trusted numbers.

Want clean tracking and a clear dashboard?

We’ll audit your setup and recommend fixes to improve measurement and ROI.

Talk to us