Savanna Digital Lab
Performance marketing

Google Ads / PPC

ROI-focused campaigns with transparent reporting and testing. We help you drive qualified traffic, improve conversion rates, and scale what works.

Conversion Tracking

We track calls, forms, purchases and key actions so performance is clear.

Testing & Iteration

A/B test ads and landing pages to lift conversion rates over time.

Waste Reduction

Negative keywords + clean targeting to reduce wasted spend and improve ROI.

Transparent Reporting

Clear dashboards and summaries—CTR, CPC, CPA, conversions, ROI/ROAS.

What we do

Practical PPC execution with testing, measurement, and ongoing optimization.

Search Ads (Google & Microsoft)

Capture high-intent demand when people are actively searching.

Display & Awareness Ads

Build brand visibility with targeted placements and audiences.

Remarketing

Re-engage visitors who didn’t convert the first time.

Landing Page Optimization

Improve conversion rates and quality score to lower CPC over time.

Conversion Setup (GA4 + Tags)

Clean measurement using GA4, Tag Manager, and conversion events.

Ongoing Optimization

Continuous improvements to bids, keywords, audiences, and creatives.

How we work

1) Audit & Goals
Define outcomes and set the right conversion events.
2) Research
Keyword + audience research and messaging angles.
3) Build
Campaign structure, ad groups, tracking, and dashboards.
4) Launch
Validate tracking, budgets, and initial performance.
5) Optimize
Test and scale winners, cut wasted spend.

Metrics we track

CTR
Are ads relevant and compelling?
CPC
How efficient is traffic acquisition?
CPA
What do you pay per lead or sale?
Conversions
Calls, forms, purchases, signups.
Quality Score
Improves visibility and lowers cost per click.
ROI / ROAS
Value or revenue generated vs ad spend.

FAQ

How quickly can we launch?

Usually within 7–14 days depending on tracking setup, landing pages, and approvals.

Do you manage campaigns in my ad account?

Yes—recommended. You keep ownership and full visibility.

What budget should I start with?

We recommend a test budget that gathers enough data to optimize without overspending.

Do you build landing pages?

Yes. We can build or improve landing pages to increase conversions and reduce cost per lead.

Ready to make PPC profitable?

Let’s build campaigns that drive real leads and sales, backed by clear measurement.