Track campaign mentions and sentiment in real time, benchmark against competitors, and feed what's resonating back into your content plan.
Marketing teams don't have time to wait for a post-campaign report to find out how something landed. Savanna Digital tracks mentions of your brand, product, or campaign keyword across news sites, blogs, forums, and social platforms in real time, using plain-language search instead of Boolean strings. Every mention is automatically scored positive, negative, or neutral and grouped into topics, so you can see what's actually resonating — and feed that straight back into your content plan instead of guessing.
Real-time alerts flag the moment mention volume or sentiment shifts outside the normal range, so your team can adjust messaging or respond while a campaign is still in flight instead of finding out from the wrap-up report. Alerts go to email, Slack, or your dashboard, so whoever's running the campaign sees it first.
Influencer and author identification shows who's driving conversation about your brand or campaign, ranked by reach and engagement, so you know which voices are genuinely worth building a relationship with for future activations, not just which ones posted first.
Competitor benchmarking compares your share of voice, sentiment, and mention volume directly against the competitors you choose to track, updated continuously, so you can show how a campaign is performing relative to the market, not just in isolation. When it's time to report to stakeholders, turn any view into a polished PDF, CSV, or PPTX in one click, ready to share without manual formatting.
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